Assaf Alassaf
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Case study

Three platforms, one transformation mandate

Boudl Hospitality Group set out to digitise how it sells, signs and operates. This is the engagement behind it — the team, the platforms, and the security controls that shipped with them.

Role
Digital Transformation & Information Security Advisor to the CEO
Period
2024 – present
Team
10 engineers, built and led
Scope
Architecture, delivery, operations, security

The mandate

I joined Boudl Hospitality Group as Digital Transformation & Information Security Advisor to the CEO, working directly to the CEO's own transformation plan. The brief covered both halves of the same problem: what the group builds, and whether it can be trusted to run.

Building the delivery team

The work needed a delivery organisation rather than a vendor. I built and led a team of ten engineers and kept it with the platforms through design, build and operations, so architecture decisions and delivery decisions stayed in the same hands.

Three platforms

The team delivered three platforms covering the group's guest, contractual and operational surfaces — Boudl App, Boudl Sign and Boudl PMS. Each is described below by what it does.

Security in the delivery path

NCA ECC controls were treated as architecture, not as an audit exercise. Controls were mapped into how the platforms are designed, how the team ships, and how the systems are operated — so security is a property of the build rather than a remediation project after it.

Advising the CEO

Alongside delivery I briefed the CEO on cyber and technical risk, so that the group's decisions were taken with the risk picture on the table rather than after the fact.

What was delivered

Boudl App

Guest-facing mobile application

The guest's own entry point to the group's properties — the mobile surface through which a stay is found, booked and managed.

Boudl Sign

Digital signature platform

Agreements and operational paperwork moved onto a controlled digital signing flow instead of being handled by hand.

Boudl PMS

Property management system

The operational core behind the front desk: the system of record for properties, inventory and daily hotel operations.

Where the advisory work landed

  • Access control — who can reach which systems and data, decided with the trade-offs made explicit.

  • Data protection — how guest and operational data is held and handled across the three platforms.

  • Digitisation decisions — which processes move onto a platform, and what has to be true before they do.

The visuals on this page are stylized representations of each platform's function, not product screenshots. Detailed metrics, timelines and product imagery belong to the client and are not published here.

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